Selling a Home

Introduction

Working as a Team to accomplish your goal!

There is a Buyer for every home! Working as a Team and having a clear understanding of your goals and expectations is key to a successful conclusion in selling your home. Some common concerns for homeowners are time constraints, net value at closing, financial obligations, current housing conditions/appraisals, negotiations and finding a new home.

Trust and confidence are key when you commit to a real estate professional. A smooth process will include a REALTOR® that provides experience, knowledge and results that exceed your expectations. This major transaction will be an exciting and enjoyable experience! On behalf of my clients, I have produced in excess of a hundred real estate transactions and closed multi-million dollars of accumulated sales volume over the years. I look forward to the opportunity of representing and protecting your interests during the real estate process.

Let's begin by reviewing the following topics: Understanding the Market - National; Understanding the Market - Greater Nashville; Understanding the Market - Your Neighborhood (password protected); Evaluating Your Property (password protected); Transaction Process (password protected); Staging; Marketing; Showing

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Market Conditions

Drilling Down to my Neighborhood...

Focusing on local real estate activity! What is my home worth? Will my home sell quickly? How does my home compare to other properties for sale in the neighborhood?

Understanding the Housing Market by drilling down from the national current housing conditions - Middle Tennessee current housing conditions - Your zip code - Your neighborhood - provides a great starting point and guide by evaluating home sales, purchase prices, current active listings, days on the market, average per square feet. Using the most recent data provides a footprint of expectations before honing in on your home - the strengths and challenges of the property - comps - and determining Listing Price / Purchase Price goals.

View current National and Middle Tennessee housing conditions - this data is updated every 30 days. Details can be found in the Helpful Resources tab.

Curious about the current values in your neighborhood? Give me a call at (615) 512-9836 or drop me a line at kb@kennethsellsnashville.com and I will be glad to provide you the most recent 3-month report in your neighborhood.

Staging / Prepping

First Impressions!

Show-off your square footage and floor plan- Floors, Walls, Ceilings, Windows! Selling your home while you still occupy the premises can be a challenge to your every day routine but the opportunity of a first impression is key to a second showing and/or an Offer from a potential Buyer. Consider these areas of staging when prepping the home.

Ease of movement - make sure there are pathways throughout home
De-clutter the home
Edit down the furniture, if necessary
Organize the closets - the floors should be empty
All counter-tops for the kitchen and bathrooms should be as clear as possible to show off the working space
Attempt to remove any furniture from blocking windows
All storage spaces, including the pantry and garage, should be well-organized
Make sure each room has its own purpose - for example, a bedroom should not be a dual area for an office or exercise equipment
Edit as many personal items as comfortable to you from the home including pictures, achievements and awards
Make sure all light bulbs are functional
Front Door - is your front door welcoming - do you need to polish or paint the door - is your hardware old, tarnished or beyond repair - please consider this important first impression
Outdoors - make sure the property is manicured including the lawn, trees, bushes, landscaping - make sure your outdoor living area is organized and usable

Marketing

Exposure! Exposure! Exposure!

Starting the home buying process online continues to be the first step that many home buyers are taking. Forty-two percent of recent buyers first looked online for the properties for sale, with 92 percent of all recent buyers using the Internet at some point during the home search process. Over half of recent home

buyers used a mobile or tablet website or application to search for a home. Of the home buyers who used the Internet to search for a home, 47 percent found the home that they ultimately bought online.

The Internet is a key target within the marketing toolbox necessary to promote the maximum exposure of your home!

Multiple Listing Service (MLS) - this real estate network initiates your listing exposure throughout the nation. There are currently over 800 MLS databases throughout the nation with listings shared among all of America's brokers, real estate agents and realtors. The MLS Listing feeds to secondary-tiered national real estate sites such as HomeSearch, Trulia, Zillow, etc.
Real Estate Industry Networking Sites
Social Networking Sites
Real Estate Classified Platforms - distributes to public home search engines including local classifieds, Craigslist, etc.
Exclusive domain address to promote property; for example: StreetAddress.com
Bargers Solutions, Kenneth Sells Homes, Kenneth Sells Nashville and Pilkerton Realtors websites
E-blast distribution - electronic flyers and marketing announcements targeting realtors and selected e-distributions groups
Marketing Print Materials - market sheets, postcards, announcements, brochures
Professional Photography
Open Houses - periodic open houses usually scheduled on Sundays from 2:00pm-4:00pm - promotion of open houses are advertised a week in advance and also tagged through the MLS system
Executive and Estate Properties - additional distribution to targeted corporate relocation departments, chamber of commerce, advertise print publications
Vacation and Retreat Properties - additional national distribution, advertise print publications
Properties with more than 25 acres also included in MLS Land Listings category, specialty databases such as Land, Farm, Horse Properties
Commercial properties - additional distribution to main commercial platform of LoopNet

Showing Your Home

It's Showtime!

Here are some prep items to remember for your scheduled showing. If you are out of town or unable to accomplish these tasks beforehand, please give me a call and I will make sure the home is ready for the potential Buyer:

Let there be light! Make sure all lights, including lamps, are on

Marketing materials are placed in a central location such as kitchen counter top or entrance table - marketing materials include Listing Sheets, Marketing Sheets, Property Condition Disclosure, Business Cards

All windows should be uniform allowing light to flow in the house - all blinds should be up or slats open with the same slant

All toilet seats should be down

All sinks should be wiped dry

Appliances cleaned in and out

The candy dish and welcome note should be displayed on the kitchen counter top or entry table

Even though the REALTOR® will be there to walk the potential Buyer through the home - please be sure your jewelry and personal valuables are locked away